The Psychology of Influence


We’ve all met someone who can light up a room, earn instant trust, or inspire a team with what seems like natural charm. But influence isn’t innate - it’s a skill, rooted in psychology and built with practice. Once you understand how it works, you can use it with clarity and intention in your own life and leadership.


To help you get started, these two standout episodes from The Diary of a CEO unpack the science behind influence - from building trust through body language to speaking with conviction. Watch, reflect, and start putting it into play.

1. The Secret Language of Charismatic People with Vanessa Van Edwards

Vanessa Van Edwards, a behavioural researcher who has analysed thousands of social interactions, breaks charisma down into repeatable behaviours—no elusive “X-factor” required. In this conversation you’ll learn:

  • Body language cues that create warmth and authority at the same time.

  • How subtle shifts in vocal tone and pacing shape first impressions.

  • Simple tactics to read the room and adjust your energy so people feel instantly understood.

Vanessa’s approach is backed by real data, yet every tip feels immediately usable - perfect for leaders who want their presence to speak before they say a word.

2. The Key To Unlimited Confidence with Vinh Giang

Entrepreneur and communication coach Vinh Giang argues that confidence isn’t a trait—it’s a skill, and your voice is the strongest training tool you have. Highlights include:

  • Why the stories you tell yourself determine the stories others believe about you.

  • Practical exercises to find your best speaking register and project certainty.

  • A framework for turning setbacks into compelling narratives that move people to action.

Vinh’s blend of personal anecdotes and communication science will leave you ready to step onto any stage - physical or virtual - with conviction.

Influence starts with you - through awareness of how you move, speak, and frame your own experiences. Use the insights from these two episodes as a springboard to lead with clarity, confidence, and genuine connection.

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