“At the core of every strong brand is deep understanding of human behaviour”

Jane is a brand and marketing expert with over 20 years of experience across Australia and the UK, working with some of the world’s most recognisable consumer brands. Her work and campaigns have earned trade awards and been featured in industry publications, thanks to a distinctive approach that blends data, insight and psychology. In recent years, she’s moved into the B2B space – bringing the same customer-first mindset that has shaped her career.

Jane first connected with omio in 2020 as a participant in their leadership program, while heading up the marketing function at a fast-paced startup. She was deeply inspired by the impact the omio team had on leadership and team performance - so much so, it sparked her decision to formally study psychology. She now holds a Graduate Diploma in Psychology and is currently completing her Honours.

To further explore the intersection of brand, behaviour and team dynamics, Jane joined omio as Head of Marketing – combining her marketing experience and passion for psychology to help more leaders access the insight, support and expertise that shaped her own leadership journey.